For Kṛṣṇa, spending time with the devotees - that is what is important. Just getting things done, He is already doing that as Paramātmā, and He is not with the devotees, that's why it is considered a lower level.

http://seminary.bhaktivedantaacademy.com/content/uploads/sc/year2/bg102/2011-12-15-BG-1.50-53.mp3 This course is part of Sastra-Caksus, Year 2 and consists of 101 lectures, available on: http://seminary.bhaktivedantaacademy.com/classes/bhagavad-gita-thematic Given in Bhaktivedanta Academy, Sridham Mayapur, November 2011-April 2012 The following are lecture notes briefly delineating its contents. People who are educated and sophisticated, but have no interest in God are the lowest.