You have to speak on the principle and make the principle presented in a way that someone can appreciate it. Relative means material. Absolute means it is real today, it was real before, it would be real in the future.
This philosophy of 'We are Westerners and so we can't follow all this Indian culture' - extremely dangerous apasampradāya, extremely dangerous. Because it makes one think that my upādi, defining myself as a Westerner, is a valuable element in Kṛṣṇa consciousness.