The movement of Lord Caitanya is to deliver the fallen souls. Those who accept that and try to do that - that's the movement. Those who associate amongst themselves  in that mood - that's the society. And those who associate with the idea of organizing things so that these things

You have white guy that is interested - preach to them! You have Indians that are interested - preach to them! If you have a Chinese guy there, you preach to him. It's whoever is willing to listen, that's who you preach to.

One is simply saying, 'ISKCON didn't take care of my body.' If we cared about the soul, then we would do something for the benefit of the soul. Which is associating with devotees, chanting, taking prasāda, studying the scriptures. But if you want to be the rich guy walking around