The Sankirtana mission has three parts. They are the three parts why Lord Caitanya came. He came to taste:

1. The attraction to Krishna;

2. What is gained by the experience of serving Krishna;

3. What is the experience of love for Krishna.

So the sambandha, abhidheya and prayojana, so you get Madana-mohana, Govinda and Gopinatha.

The Sankirtana as we define it generally is dealing with the Madana-mohana part. You are attracting others to Krishna. That is the within Madana-mohana, you are dealing with the Sankarshana aspect of establishing Krishna is God and we are not, so you are establishing that relationship and you are sparking that attraction, or Pradyumna aspect to Krishna. But once that is done, they take up the devotional service, but you still have to inspire that attraction. Because they are attracted this much now, but there is more to go: Krishna is unlimited. So it is eternally being inspired. So that Sankirtana mission is going on, that is doing it, so, therefore, you have your preaching, your festivals, these things, they are inspiring and creating more and more attraction. That is Caitanya, that is the life, that is the force. 

Then you have Vishvambhara, which means that you are cultivating and nourishing those that are in the process because they themselves have to be able to contemplate and take it deeper. And then in that they have to know the goal, you have Gaura. Because it is Radha-Govinda, means it is Radha and Krishna, worship of Radha and Krishna, that is what you are trying to get to. Then you see that is the complete mission. Because you have to have all those three.

(From Sri Isopanishad Lecture, Bhaktivedanta Academy, Sridham Mayapur)

Featured Image Courtesy of Aradhya Gauranga Das Photography